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Episode 11: How Does RankBrain Affect Query Results Today

#SEOisAEO: How Does RankBrain Affect Query Results Today

RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When you intelligently target topics, Google will automatically help you rank for phrases searchers use to access that information.

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Published by: Semrush. Host: Jason Barnard. Guests: Doc Sheldon, Omi Sido, David Harry. November 13, 2018

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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