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How Can AI’s Confident Misinterpretation Impact Your Online Reputation? (The WP SEO Show)

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How Can AI’s Confident Misinterpretation Impact Your Online Reputation? – Kalicube Knowledge Nuggets

In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains that AI systems like Google, Siri, and ChatGPT are constantly trying to understand everyone, whether you like it or not. He warns that a little understanding can be worse than no understanding at all, as these systems may confidently present false information when they have limited data. He illustrates this point with an example about how ChatGPT fabricated an entire career history for his ex-wife based on a single piece of accurate information, demonstrating the potential dangers of AI misunderstanding. For a deeper dive into the Kalicube Process, watch the full video and scan the QR code.

What you’ll learn:

00:00 Pete Everitt, Jeff Patch and Jason Barnard
00:01 Why Do AI Systems Persistently Try to Understand Everyone, Even Without Consent?
00:12 Why is A Partial Understanding by AI More Problematic than No Understanding At All?
00:25 Why Does AI Confidently Fabricate Stories When Given Minimal but Convincing Information?

“This Knowledge Nugget is taken from The WP SEO Show with Pete Everitt and Jeff Patch.” https://www.youtube.com/watch?v=nR_z5E-hbYg

This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing

Transcript from How Can AI’s Confident Misinterpretation Impact Your Online Reputation? – Kalicube Knowledge Nuggets

Jason Barnard: They’re trying to understand everybody. So whether you like it or not, 24/7 they are trying to understand you, whether you like it or not. So you can’t hide your head in the sandand hope it doesn’t happen. They will try to understand you. They’ll probably get it wrong. And the problem, one of the huge problems we’re now discovering is a little bit of nderstanding is worse than no understanding at all. So either you have to have no digital footprint at all, in which case, they can never understand you and you’ve got no problem. If they understand a bit and they get confident about it, they’ll just make it all up.

And an example is my ex-wife, who was in a cartoon with me. So after the music career, I then did a children’s entertainment cartoon career. And I educated Google because it’s like a child. It wants to learn, it wants to understand. So does Siri, so does Alexa, so does Bing, so does ChatGPT. They want to understand, so you feed them information. And I got them to understand that she was a voice actress. And then I stopped because, you know, it was an experiment and she was happy with it.

So I’m not experimenting on my wife in any of, my ex-wife, in any particularly nasty way. But I didn’t really think, okay, that is potentially a problem, because then I asked ChatGPT, tell me about Veronique Barnard’s career. And it said, she’s Swiss Canadian, started a music career in 1974 with an album called Hello. Then starred in a film with Yves Saint Laurent called Ma vieille Belle in 1968. And it went through this entire story that’s completely made up. And the problem was that if it wasn’t confident about that initial piece of information, she’s a voice actress in a cartoon, it would have just said, I don’t know. But because it had such confidence in that foundational piece of information, it just thought, I’ll make it up. And that was hugely shocking for me.

Jeff Patch: I thought what you were saying there was the truth, and then you’re going to tell us what was not right. I’m like, oh, really, it really just went off on you.

Jason Barnard: No, no. She was in one cartoon with me once, but she’s a graphic designer, lives in the South of France, and hangs out at the local jazz cafe.

Jeff Patch: Is she Swiss Canadian?

Jason Barnard: No.

Pete Everitt: Brilliant.

This Knowledge Nugget is taken from The WP SEO Show hosted by Pete Everitt and Jeff Patch

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