In this podcast episode, Doug Thorpe introduces his guest, Jason Barnard, a digital marketing expert. They discuss the power of common sense and blindingly obvious ideas in digital marketing strategies. They emphasize the importance of understanding user intent and providing clear solutions to connect with the right audience. They also talk about the challenges of defining the ideal customer and effectively communicating a brand’s capabilities. Jason shares insights on using real photos in Google search results to enhance credibility and trustworthiness. They also discuss Calico, Jason’s company, and its platform for building efficient and profitable digital marketing strategies.

Video by: Leadership Powered by Common Sense 2024Host: Doug Thorpe. Guest: Jason Barnard. September 7, 2023.

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