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345 | Stay Consistent and Double Your Money? The Story of Kalicube

In this episode, Chaz Wolfe is joined by digital marketing expert Jason Barnard. They delve into Barnard’s journey, his unique platform, and the importance of targeting the right audience. They also discuss the significance of value compatibility, loving the entrepreneurial process, and team focus. The conversation wraps up with adapting to business challenges and Google’s role in modern business.

Meet the dynamo behind the Kalicube sensation, Jason Barnard. He’s not just a CEO; he’s a serial entrepreneur with a trail of successful ventures to his name. Kalicube stands tall as the vanguard in the realm of digital marketing and Google specialization. But Jason’s journey is a tapestry of perseverance, with beginnings in 1991 when he established his record company. By 2007, Jason was making waves in the kids’ media space with Bluedog, a site that soared to the top 10,000 globally. Yet, success wasn’t without its trials. He faced a heart-wrenching moment when his business partner at Bluedog wrested control, but ever the phoenix, Jason rose, channeling his experiences and passion into Kalicube.

In this riveting episode, we delve into the essence of effective niching, emphasizing the wisdom behind Jason’s words, “When you try to serve everybody, you serve nobody.” We explore the virtue of long-term thinking in business focusing on the importance of steadfastness in strategy execution. Moreover, Jason’s poignant experience with Bluedog details the synergy between personal values and those of a business partner is underscored.And for those wondering about the catchphrase “Kalicube, it’s not just Jason,” tune in to discover its origin and the story behind it. Dive deep into Jason’s world; it promises to be an enlightening ride. Don’t miss out; hit play now!

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Published by Gathering The Kings. September 6, 2023. Host: Chaz Wolfe. Guest: Jason Barnard, Founder and CEO at Kalicube.

Jason Barnard

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.