Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Hello marketers! Welcome to the 20th installment of the Marketing Microscope Podcast!
In this one, I’m joined by the one and only Taral Patel - longtime SEO Manager at E2M. We are welcoming Jason Barnard, known as “The Brand SERP Guy®” in the marketing world.
Published by The Marketing Microscope March 22, 2021. Host: Kevic Svec. Guest: Jason Barnard, founder and CEO at Kalicube®.
In this explosive interview, Barnard reveals the secrets behind Google’s Knowledge Graph, a vast encyclopedia for machines with over 50 billion entities and 1,500 billion facts. It’s like Wikipedia on steroids, and mastering it is the key to dominating search engine results and attracting your ideal customers. But wait, there’s more! Barnard shares real-life success…
In local search, your GMB is fundamental, your website is vital, but when a potential client googles your brand name, your entire digital ecosystem comes into play. The person may well never visit your website, so you must get your message across on the SERP. In this webinar, Jason Barnard, Claire Carlile, Andy Simpson and…
You might think that the Knowledge Panel that shows for a search on your brand name (or personal brand name) is the same for everyone, wherever they are in the world. Far, far from it! In different English-speaking countries, the information (facts) that Google shows varies significantly. Everything and anything can be different - blue…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be Artificial Intelligence changes over time - what was considered to be AI in 1980, is no longer considered to be AI today (watch the video…
Why the same three-layer structure governs how algorithms, organisations, and people process identity I have spent 28 years studying how algorithms understand identity. Since founding Kalicube in 2015, my team has tracked 25 billion data points across 73 million brand profiles, watching three families of system (Knowledge Graphs, Large Language Models, and Search Engines) evolve…
In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple Definition of Top Stories (SERP Feature) Top Stories feature a carousel of fresh articles and breaking news from various reputable websites on the Search Engine…
