With about 83% of online research being done on the Google search engine, it has arguably become an indispensable tool for small business brand building. However, you must know how to package your content to help Google achieve your business goals. In today’s podcast, Jason Barnard from Kalicube and Stephen Halasnik from Financing Solutions, a leading provider of small unsecured business credit lines, discuss ‘Brand SERPs and Knowledge Panels- Managing Your Brand on Google.
Read an Executive Summary or Listen to the Podcast HERE:Brand SERPs and Knowledge Panels – Managing Your Brand on Google
About Jason Barnard from Kalicube
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimization and Knowledge Panel management. Jason has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs.
About Stephen Halasnik, The Nonprofit MBA Podcast, and Financing Solutions
Stephen Halasnik is the Cofounder of Financing Solutions which is the leading provider of lines of credit for nonprofits and church financing. The credit line program for nonprofits & churches is fast, easy, inexpensive, and costs nothing to set up making it great when cash flow is temporarily down. Mr. Halasnik is also the host of the popular, The Nonprofit MBA Podcast. The podcast brings on experts to talk about fundraising, nonprofit grants, executive director leadership, nonprofit boards, and other important topics. You can learn more about the nonprofit line of credit program here or call 862-207-4118.