Your Brand SERP is what appears when somebody searches your brand name. Who searches your brand name and who is important to your business? That’s clients, prospects, journalists, partners, maybe investors, but also your existing clients.
What do people see and what you can do to make it look much better? Google is your new business card. What people see when they search your brand name affects the way they think about you fundamentally.
Published by: SEMRush. Host: Jason Barnard. Guests: Dixon Jones, John Morabito, Jono Alderson. January 15, 2020.