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SEO Podcast #7: Google Knowledge Panels – a Deep, Deep Dive with Jason Barnard

On the eve of the launch of Kalicube’s 17-point Knowledge Panel Checklist freebie download, Olga Zarzeczna asks Jason Barnard to explain Knowledge Panels in depth.

In this incredibly insightful 70-minute conversation, Jason gets very enthusiastic answering these questions (plus many others)

  • the importance of the Entity Home,
  • how to write entity descriptions using NLP, 
  • what corroboration to look for,
  • what Schema Markup to use and when,
  • international Knowledge Panels,
  • how Knowledge Panel Sprouts work
  • how to trigger a Knowledge Panel, 
  • when not to claim, 
  • some Knowledge Panels are not claimable,
  • how Google is dealing with Knowledge Panel Spam
  • the mistakes SEOs make when managing Knowledge Panels,
  • other common Knowledge Panels mistakes to avoid,
  • typical timelines for Knowledge Panels,
  • Google Knowledge Algorithm updates,
  • how AC/DC record sales can help us understand Google Algo updates,
  • why you should track and manage your Knowledge Panel over time,
  • why changing names isn’t as scary as Olga thought.

As a bonus, Olga allows Jason to introduce all the members of the Kalicube Team, and what Kalicube can offer agencies, people and businesses.

Listen here: Google Knowledge Panels – a Deep, Deep Dive with Jason Barnard

Listen on Google Podcasts: Google Knowledge Panels – a Deep, Deep Dive with Jason Barnard

Published by SEO Podcast by #SEOSLYNovember 17, 2022. Host: Olga Zarzeczna. Guest: Jason Barnard, Founder and CEO at Kalicube.

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