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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Course Creator: Jason Barnard (“The Brand SERP Guy”)-
This foundational course is a practical, hands-on guide to understanding and improving your Brand SERP - the search result that appears when someone Googles your brand name. Led by Jason Barnard, this course empowers business owners, marketers, and digital professionals to take control of their brand narrative directly on Google’s front page.
Key Themes Covered:
What Brand SERPs Are: Your Brand SERP is your digital business card - the first impression people see when they search your brand name.
Why They Matter: A well-optimized Brand SERP improves conversion rates, reinforces credibility, strengthens client retention, and supports hiring, partnerships, and investment opportunities.
How to Improve Them: The course breaks down actionable strategies to control and enhance the most visible and influential assets on your SERP.
You Will Learn How To:
Optimize your homepage title and meta description for both desktop and mobile.
Trigger and fine-tune rich sitelinks that provide users fast access to key parts of your site.
Improve SERP elements you partially or fully control, like social media and secondary web assets.
Manage unwanted or inaccurate results that you don’t control.
Activate rich elements like videos, images, and Google Knowledge Panels.
Use SEO and Google Ads as Brand SERP tools.
Avoid common mistakes and shortcuts that harm your online visibility.
Who It’s For: This course is tailored for business owners, marketers, and brand managers at all levels - whether you’re just learning what a meta title is or you already know how to use Search Console and structured data. Lessons are modular and can be taken in any order to match your needs.
Outcome: By the end of the course, you’ll not only understand what makes a Brand SERP great - you’ll have the tools and confidence to build one that reflects your brand message accurately and convincingly.
Mantra:
A good Brand SERP is good for your bottom line. A great Brand SERP is great for your bottom line.
Jason Barnard speaking: In this fundamentals course, we’ll focus on the things that are easier for you to optimize and look mainly at the results that are already on page one. If you know about meta titles, meta descriptions, the head section in HTML, and Search Console, you’ll find that you can skip parts of this,…
Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make your brand SERP sexier. Jason Barnard speaking: You’re impatient. It’s very tempting to take shortcuts. Very tempting to cheat. So we’re going to look at what…
Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and right at the top, and you have full control. Jason Barnard speaking: Now, what are your main aims when using Google ads to improve your brand…
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO won’t do you any harm, so perhaps you should stick around. Now, what’s the situation? In order to influence your brand SERPs, you need to…
Jason Barnard speaking: Improving the results where you have no control. What’s the situation? Content from a third party ranks, and that content doesn’t necessarily represent your brand or your brand message, or maybe it just isn’t incredibly positive, or maybe it just could be better. If you’ve picked this result out, it’s because the blue…
Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control. This lesson covers the others, which might be less obvious. I’ll start with some general techniques that work on any site you can partially control…
Jason Barnard speaking: Improving the results you partially control: social media. Now, what’s the situation? Here we have part of the first page of results for Ben and Jerry’s. Looking at the domains, you might imagine that they have no control at all, but that’s not true. In fact, they have partial control over every single…
Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The first thing people see now looks much better. You’ve got a big block you control, and it looks great. Jason Barnard speaking: Next steps are other…
Jason Barnard speaking: I gave you a quick introduction to rich sitelinks in the homepage lesson here. I’m going to tell you how to trigger them if you don’t have them and how to optimize them if you do. Here are five reasons you want them. Jason Barnard speaking: One, they’re above the fold, top, front, and…
Jason Barnard speaking: Improving your home page. Here’s the situation. Obviously you want to get a quick start improving your SERP and making it look as good as you possibly can. Jason Barnard speaking: Let’s start right at the top of the SERP with a result that you control. Your homepage almost certainly appears right at the…
