What Should You Consider When Assessing Your Personal Brand on Google? (Ranking Revolution Podcast)
What Should You Consider When Assessing Your Personal Brand on Google? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the importance of managing one’s personal brand online, even without specific business goals. He likens Google to a psychiatrist, suggesting that searching for oneself on Google can reveal insights about your personal brand. He emphasizes that having your own website is crucial for controlling your digital presence across all search and assistive engines. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Doug Cunnington and Jason Barnard
00:38 How Can Google Search Results Guide You in Refining and Improving Your Personal Brand Strategy?
01:29 Why is Having Your Own Website Crucial for Controlling Your Personal Brand Online?
“This Knowledge Nugget is taken from the Ranking Revolution with Doug Cunnington.” https://www.youtube.com/watch?v=IJkCRa0XHQA
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from What Should You Consider When Assessing Your Personal Brand on Google? – Kalicube Knowledge Nuggets
Doug Cunnington: I think one key thing for me currently is I’m not trying to sell to clients. I’m not trying to do anything specific. I don’t have a clear goal. So it’s a little bit harder for me other than my own personal brand where I just hope most of the stuff that pops up is accurate. Maybe some of the most recent things that I have worked on versus something from eight years ago, which isn’t relevant. It looked that way. You know, and I kind of scrolled through. Do you have any insight or other things that I might look at just for my own personal brand and personal perspective based on what I just mentioned?
Jason Barnard: Yeah, I mean, I think kind of, it’s a bit like seeing the psychiatrist is you go in thinking, I don’t really know what I’m gonna talk about. And then the psychiatrist will bring you to talk about the topics that make sense to you, and they’re important to you and help you to sort them out little by little. Google is your psychiatrist now.
You look up your name on Google and you look at what’s appearing, what isn’t appearing, what you regret not appearing, what you think should appear but isn’t appearing, and ask yourself why. Then you can start to sort out all the problems on your digital presence, because it’s gonna make you look at those.
It’s gonna make you face up to where you aren’t. Where you should be, where you are, where you shouldn’t be, and what you’re not doing right in terms of interacting with your audience. What information don’t you have out there that should be out there? And typically for a personal brand, the first mistake people make is not having their own website.
If you have your own website, Google has a reference from you about you. And if you wanna control your digital presence, and we’re not talking about just Google here, we’re talking about Google, ChatGPT, Bing, Facebook, Apple, Amazon, all these big hitters.
They all work the same way. They’re looking to find where you live online, and that’s your website. If you don’t have a website, you have no hope of control of your digital representation. If you have the website, you can start to control it.
