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Make the Machines Get You

Jason Barnard, Founder and CEO of Kalicube®, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.

We learn about Jason’s transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one’s digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.

Video by: Steve Preda. Host: Steve Preda. Guest: Jason Barnard. August 27, 2024.

Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author, and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.

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