The rise of Answer Engine Optimization: Why voice search matters

Published on SearchEngineWatch February 07, 2018 (Rebecca Sentance)

This is part of the article which cites Jason Barnard’s work:

According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO consultant at, search engine optimization is no longer the only game in town.

In a recent webinar, the two experts explained how the rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or “answer engine optimization”.

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