Published on SearchEngineWatch February 07, 2018 (Rebecca Sentance)
This is part of the article which cites Jason Barnard’s work:
According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO consultant at Kalicube.pro, search engine optimization is no longer the only game in town.
In a recent webinar, the two experts explained how the rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or “answer engine optimization”.