How Do You Establish A Solid Foundation for Your Brand Online? (optYOUmize Podcast)
How Do You Establish A Solid Foundation for Your Brand Online? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of ensuring that Google understands who you are, what you do, and who you serve. Traditional SEO focuses on keyword optimization to rank higher in search results, which is no longer sufficient. By establishing a consistent and corroborated online presence across multiple platforms, you enable Google to recognize your brand as a credible solution. This recognition is crucial for Google to recommend your brand to the subset of their users who are your audience, both in current search results and in future conversations. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Brett Ingram and Jason Barnard
00:01 What is the Ultimate Aim of Traditional SEO?
00:13 Why is It Essential for Google to Understand Your Brand Before Focusing on Content Creation?
00:36 How Does Google’s Understanding of Your Brand Identity Enhance Your Online Visibility?
00:59 How Does Your Website Function as the Central Hub for Your Online Presence?
01:22 How Can You Make Google Understand the Clear Connection Between Your Brand and Your Website?
01:40 What Happens When Google Understands You?
This Knowledge Nugget is taken from the optYOUmize Podcast with Brett Ingram.” https://www.youtube.com/watch?v=sO6jWvFQbnM
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Establish A Solid Foundation for Your Brand Online? – Kalicube Knowledge Nuggets
Jason Barnard: So the ultimate aim of SEO is find the keywords people are searching for and get to the top of the results. Simple as that. All you’re saying there is, I want Google to recommend me to the subset of its users who are my audience. Simple as that. What I’m saying is today, increasingly, and in the future, certainly, if it doesn’t understand who you are, believe you’re credible and have the content to deliver, it cannot recommend you as the best solution to the subset of its users who are your audience, which is why you can’t just create the content, you need to start with make sure it understands me.
If it understands who I am, it will be able to introduce me to the subset of its users who are my audience, introduce me to the conversations it’s having today and in the future. So that Google business card, that search result for your brand name, is the foundation. If you don’t do that, nothing else will work in the future. If you don’t have that, you’re not even in the game anymore. And the technique for doing it starts with the website. And you said website in SEO, and people in SEO will just obsess about the website all the time. That’s just the starting point. It’s the first 5%.
You just need to make sure Google understands that that website is you, so that when you communicate on that website, it understands that it’s you saying it. To do that, you need all of the other websites that you’re present on LinkedIn, YouTube, forbes.com, your local association website, to link to that focal website, what we call the entity home, to indicate to Google this is all the same person or the same corporation.
If you can do that, Google will understand and it will look to you for information about yourself. And because you’ve gone around, I hope and made sure that everything on all of those sources corroborates, confirms what you’re saying on your entity home, the website, Google will believe you.
