Where Should You Begin When Building Your Brand Online? (More than a Few Words Podcast)
Where Should You Begin When Building Your Brand Online? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the initial steps for building your brand online. He advises to amplify and optimize your existing online footprint instead of creating new content right away. He emphasizes that establishing a dedicated website, even one as simple as two pages, is crucial for defining your brand’s online identity and controlling how your human and machine audience perceive you. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Lorraine Ball and Jason Barnard
00:01 How Can You Leverage Your Existing Online Footprint to Build a Stronger Brand Identity?
00:43 Why Do You Need a Website?
“This Knowledge Nugget is taken from More than a Few Words Podcast with Lorraine Ball.” https://www.youtube.com/watch?v=qk4uPpyKqv4
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from Where Should You Begin When Building Your Brand Online? – Kalicube Knowledge Nuggets
Lorraine Ball: How do I think about building my online brand? Where should I start?
Jason Barnard: Well, I think, in fact I know, you should start with what you have, and people get very ambitious very quickly. Thinking I need to do lots of extra stuff. I think the key is to start with what you already have. We all have an online presence. We all have a footprint. How do you amplify that and make the most of what you already have? And that’s what we do at Kalicube. We start with, clarify and amplify what you already have before we build extra stuff.
Lorraine Ball: Okay. As I’m looking at all of my online resources, I’ve been online for a long time. I’ve got stuff everywhere. What are the things that I should pay the most attention to first to start cleaning up and improving my online reputation?
Jason Barnard: Great question. You should start with your own website. And if you don’t have one, build one and your own website can be two pages. It can be one page, it can be 20 pages, it doesn’t matter. Start with two pages, a home page and an about page. Your website is what we call at Kalicube, your entity home.
It’s where your audience and Google and all of the other machines, ChatGPT, Perplexity, Bing, Apple are all looking for information about you, from you. And it’s where you get the opportunity to define who you are, what you do, which audience you serve, and start to control how these machines perceive you.
