Acquiring A Company? 20 Critical Steps For A Successful M&A Deal
Extract from: Acquiring A Company? 20 Critical Steps For A Successful M&A Deal, published on Forbes February 29, 2024
3. Do Your Research
The single most powerful thing you can do is google the brand. This doesn’t replace due diligence on financials, revenue, projections, market, company culture, etc. But a 30-minute analysis of the first 100 results will give you an unbiased (warts and all) overview of the digital state of the company. You just need to know what to look for. – Jason Barnard, Kalicube
