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Knowledge Panels For People vs Companies – Jason Barnard // Kalicube

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Jason Barnard, The Brand SERP Guy at Kalicube, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who your audience is. When Google has that understanding, it can represent you incredibly well to users. Today, Jason talks about knowledge panels for people versus companies.

Listen here: Knowledge Panels For People vs Companies – Jason Barnard // Kalicube

Listen on Google Podcasts: Knowledge Panels For People vs Companies – Jason Barnard // Kalicube

Published by Voices of Search. February 17, 2020. Host: Benjamin Shapiro. Guest: Jason Barnard, founder and CEO at Kalicube.

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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