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How Will Your Brand Stay Relevant in an AI-Driven World? – Kalicube Knowledge Nuggets

In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the impact of AI-generated content on E-E-A-T and emphasizes the importance of careful and intentional entity management. He highlights the importance of self-determination in a world of AI, where machines are going to get smarter than humans.

What you’ll learn:

00:00 Jason Barnard and Julian Goldie
00:01 How Could the Growing Presence of AI-Generated Content Potentially Impact E-E-A-T?
00:35 How Can You Intentionally Manage and Optimize Your Corner of the Internet?
00:59 How Do You Ensure the Machine Doesn’t Feed Itself with Inaccurate Information?
01:13 What Strategies Can We Use to Retain Self-Determination in a World Increasingly Dominated by AI?
01:38 How Do You Get Ahead by Intentionally Managing Your Entity Online?

“This Knowledge Nugget is taken from Julian Goldie SEO YouTube Channel.” https://www.youtube.com/watch?v=DcwPQhfKskk&t=2049s

Link to pieces of content relevant to this topic: https://kalicube.com/learning-spaces/faq/seo-glossary/n-e-e-a-t-t-things-you-need-to-know/

Transcript from How Will Your Brand Stay Relevant in an AI-Driven World? – Kalicube Knowledge Nuggets

Julian Goldie: If you look at the way that the Internet is going, I think come next year, or come the year after, 95% of the content online that we find will be AI generated in some way. It will be touched by AI in some way. And so with so little fact checking involved, and with the way that all these AI models can hallucinate so much, that could lead to massive issues with E-E-A-T. Right? And the way that we’re seeing in the algorithm.

Jason Barnard: Yeah, 100%. I mean, this could go horribly wrong. Absolutely. No doubt at all. I mean, it could spiral spectacularly out of control. And my immediate thought about that is all you can do, realistically, is manage your little corner of the Internet, and it’s a tiny, tiny corner, and it seems insignificant, but it’s you, it’s you, it’s your company, it’s your product. All of these are things that you need Google to understand.

You need to manage it intentionally, you need to manage it carefully, and you need to make sure that you don’t think, oh, I’ve got my Knowledge Panel job done. You need to, as you said earlier on, you need to manage it over time, and you need to make sure you’re keeping up, and you need to make sure that the machine isn’t feeding itself with fake, false, inaccurate, incomplete information.

And if you do that, at least you have some level of self determination in a world of AI, where machines are going to get smarter than humans. And if you don’t, you’re just leaving it to luck. And luck isn’t something I would count on, especially if the machines will. If you think about it, once they get it wrong, it will spiral towards more wrongness. And as you said, that’s super scary.

And I think what’s likely to happen is that the big tech companies are going to become a little bit more cautious because they’re going to see that it’s going to spiral very quickly out of control at this scale. Which means that the people who are actually intentionally managing their entity in Google, Bing, Perplexity, ChatGPT, are going to have a huge advantage over those who don’t. A huge relative advantage.

This Knowledge Nugget is taken from Julian Goldie SEO YouTube Channel hosted by Julian Goldie.

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