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Why Should You Manage Your Entity Online Intentionally Without Delay? – Kalicube Knowledge Nuggets

In this video, entrepreneur and CEO of Kalicube, Jason Barnard raises the concerning function in the Knowledge Graph, which was included in the May 2024 Google Leak. He warns us about the potential consequences of leaving your entity solely in the machines’ hands. You need to manage your entity online intentionally without delay.

What you’ll learn:

00:00 Jason Barnard and Julian Goldie
00:01 What is the Concerning Function in the Knowledge Graph Seen in the May 2024 Google Leak?
00:22 What Types of Updates Does Kalicube Actively Track in the Knowledge Graph?
00:34 How is the Synthetic Data from the Knowledge Graph Used?
00:54 What Happens if the Machines Get It Wrong?
01:05 Why Should You Look After Your Entity Online?

“This Knowledge Nugget is taken from Julian Goldie SEO YouTube Channel.” https://www.youtube.com/watch?v=DcwPQhfKskk&t=2049s

This is your guide to educate Google, build trust, and position you as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing

Transcript from Why Should You Manage Your Entity Online Intentionally Without Delay? – Kalicube Knowledge Nuggets

Jason Barnard: I’ll tell you something else I saw in the leaks that is really scary.

Julian Goldie: Go on.

Jason Barnard: There is a function that is switched off by default, which provides a description for any entity in the Knowledge Graph or any of the Knowledge Graphs. That description is written by the machine and they can switch it on, or they switch it on when they’re doing Knowledge Graph updates. And at Kalicube, we track that there’s a Knowledge Graph sensor and we see the updates.

It’s every couple of weeks for some of them, for some types of update, and every four or five months for other types of update. When they switch it on, the machine spits out the description. That’s the only time humans can actually see them. The engineers presumably check some of them, then they inject it back into the machine. Synthetic data as truth.

So they’re using synthetic data for your entity description based on what the machine currently thinks. So if the machine is getting it wrong, it will inject back into itself something that is false, inaccurate or incomplete, and it will reassure itself that it was right. So the longer you leave it, the worse it gets. The more difficult it will be to correct this machine, because it will have built up confidence in a false truth or an inaccuracy or an incompleteness over time, feeding itself with its own synthetic data. I would be very scared if I wasn’t looking after my own entity.

This Knowledge Nugget is taken from Julian Goldie SEO YouTube Channel hosted by Julian Goldie.

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