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What should SEO specialists learn in 2020?

“I'm going to tell you what you should be learning in 2020. Really simple - graph theory. You need to learn graph theory so you can understand that entities are the single most important thing in SEO today. Everything we’re doing is based on entities. Entities, attributes, and relationships. If you can nail that in 2020, you’ll be sailing in 2021.” Jason Barnard Search engine marketing consultant

Published on SEMrush October 2019

SEMRush interviewed experts at BrightonSEO and asked them a simple question: “What should SEOs learn to prepare for 2020?”

Here is what Jason Barnard has to say:

“I’m going to tell you what you should be learning in 2020. Really simple – graph theory. You need to learn graph theory so you can understand that entities are the single most important thing in SEO today. Everything we’re doing is based on entities. Entities, attributes, and relationships. If you can nail that in 2020, you’ll be sailing in 2021.”

Jason Barnard 

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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