In this post, 19 SEO experts share about the most terrifying SEO horror stories that they had ever faced in their career.
Here is Jason Barnard’s story:
Jason Barnard, Founder, Kalicube
Back in 2013, I was called in to have a manual penalty lifted. I spent a year disavowing thousands of spammy backlinks.
I also took the opportunity to clean up the site – deleting doorway pages, switching to SSL and HHTP2, reorganizing the categorization, optimizing the images, adding some funky Schema, and a few other nice tricks.
After three months, the penalty was lifted, and six months later we were seeing 10 percent+ traffic increases every month.
One day I noticed the Google +1 count had shot up from 20 to 1,020.
Turns out, the boss had become frustrated with the “slow” progress and bought them from what he called a “reputable” online service.
A few days later, manual penalty.
Back to square one.