The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂

Video and Published by: Digital Olympus. Guest: Jason Barnard. May 30, 2019.

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