20 Steps Business Leaders Can Take To Carve Out A Niche
Extract from: 19 Strategies For Successfully Attracting Potential Business Investors, published on Forbes October 10, 2024
10. Develop A Marketing Strategy To Generate Demand
Innovative companies creating new categories often solve pain points customers don’t realize they have. To succeed, they need to generate demand with a marketing strategy that focuses on educating their audience about this unmet need, the benefits of the solution and the importance of acting quickly. – Jason Barnard, Kalicube
