Google Is Your New Business Card…Use It Wisely with Jason Barnard
Evolution of Brand Episode 080
Top 3 Takeaways From This Value-Packed Conversation: Google has transcended the idea of a basic search engine by expanding into other areas of multimedia, providing the most relevant information to your search within the first few results, and, most importantly, always focusing on the user experience “Google is a child that’s trying to learn.” It’s a machine that’s trying to learn the world and your job is to explain to Google what you do and who your audience is. The more you teach it, the more it will know to present you to your audience when they perform searches People will more than likely do a Google search on you versus relying on any information on your business card. This will give them a more well-rounded look at who you are, what you do, and how you can help them. Thus…Google is your new business card
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Published by Evolution of Brand. July 14, 2022. Host: Jason Cerone. Guest: Jason Barnard, founder and CEO at Kalicube.