Social Media Brand Strategy and How It Effects SEO with Jason Barnard

It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn’t measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together.

In this episode Jason Barnard discusses:

How social media can amplify your brand image
How is social media used for SEO

Jason Barnard, The Brand SERP Guy, and founder and CEO at Kalicube is an author and digital marketing consultant. He specializes in Brand SERPs and knowledge panel management. He hosts a leading digital marketing podcast (intelligent, interesting, and fun).

Listen on Google Podcasts: Social Media Brand Strategy and How It Effects SEO

Published by The In Search SEO Podcast. February 15, 2022. Host: David Bain. Guest: Jason Barnard, Founder and CEO at Kalicube.

Jason Barnard

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.