Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there’s no understanding of how they function. Today, Jason talks about what brand tech is.
Listen here: What is #BrandTech? – Jason Barnard // Kalicube
Listen on Google Podcasts: What is #BrandTech? – Jason Barnard // Kalicube
Published by MarTech Podcast. August 8, 2022. Host: Benjamin Shapiro. Guest: Jason Barnard, Founder and CEO at Kalicube.