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Episode 9: How Google Uses The Knowledge Graph in its AE algorithm

#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm

Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue headed a group of about thirteen or so people who were building things where structured data matters, such as Google Maps.

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Published by: Semrush. Host: Jason Barnard. Guests: Cindy Krum, Andrea Volpini, Bill Slawski. October 30, 2018

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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