Thumbnail: 2 - Jason Barnard - How a Billion-Pageview Dream Survived Digital Marketing Disasters

Today, in episode two, we have an exceptional guest, Jason Barnard, also known as the Brand SERPs Guy and easily recognizable in his signature red shirt.

I’m your host, Jim Banks, and together we’ll dive into the intricacies of written processes, the crucial balance of freedom and support in teams, and the evolution of Google’s role in personal and business branding.

In this episode, Jason shares his journey from musician to digital marketing maestro, highlighting the billion page views milestone his strategies helped achieve.

We’ll also discuss the backbone of successful businesses—systems, processes, and templates—and why remaining flexible within their structure is key.

Jason discusses the power of machine learning to automate and streamline within his company, Kalicube, and the overall shift from being a hands-on SEO expert to leading a dynamic team that’s steering his company forward.

He emphasizes Google’s fickle nature and the need for businesses to avoid over-reliance on the search engine by diversifying their traffic sources.

We also take a personal turn, where Jason reveals how overcoming school challenges led to aspirations of reuniting with former bandmates, and how he and I reflect on the importance of school reunions for reconnecting with our past.

Get ready for a candid conversation about the importance of carving out individual brand identities, the transformation from individual contributor to CEO, and the empowerment that comes from having a strong, supportive team behind you.

Listen here: 2 – Jason Barnard – How a Billion-Pageview Dream Survived Digital Marketing Disasters

Listen on Google Podcasts: 2 – Jason Barnard – How a Billion-Pageview Dream Survived Digital Marketing Disasters

Published by Bad Decisions With Jim Banks. January 3, 2024. Host: Jim Banks. Guest: Jason Barnard, Founder and CEO at Kalicube.

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