Published on Brightvessel July 18, 2018 (Judd Dunagan)
This is the part of the article that cites Jason Barnard’s work:
SEO Head at Trustpilot, Chee Lo and SEO Consultant Jason Barnard of Kalicube.pro, discussed this change in a webinar. Furthermore, answering engines rely on a different method than SEO in order to operate efficiently; this method is known as answer engine optimization or AEO. It’s important for marketers and content creators to be aware of this change and learn how this technology can help promote their brand.