The Rise in Brand-Led Search
Jason Barnard, CEO and Founder at Kalicube, joins me on this episode of Talks with SEOs (#TwSEOs). Jason and I talk about the rise in brand-led search, what marketers should be doing to prepare for what users will expect when they perform a search, and how his work and platform (Kalicube Pro SaaS) on brand SERPs can help SEOs and fellow marketers for the shift in search paradigm.
Video by: Democratizing SEO. Host: Austine Esezobor. Guest: Jason Barnard. February 27, 2023.