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Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?

#SEOisAEO: The Knowledge Graph - How Well is Google doing in 'understanding the world'?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically as new data arrives.

It’s an encyclopedia that a machine can delve into and understand without any human help.

Watch here>>

Published by: Semrush. Host: Jason Barnard. Guests: Kristine Schachinger, Bill Sebald, Paul Woodhouse. October 16, 2018

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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