How Can You Shape Both Human and AI Perception of Your Brand? (More than a Few Words Podcast)
How Can You Shape Both Human and AI Perception of Your Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares insights on influencing how search engines and AI platforms perceive your brand. He recommends starting with a simple two-page website, a homepage for your human audience and an about page for search engines and AI systems. He describes this approach as enabling long-term self-determination for your personal brand. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Lorraine Ball and Jason Barnard
00:001 How Can You Positively Influence Google’s Perception of Your Brand?
00:51 How Can Your Brand Achieve Long-term Self-determination?
01:22 What Essential Elements Should Your Website Contain?
01:47 Why Should Your Website Have A Homepage and An About Page?
“This Knowledge Nugget is taken from More than a Few Words with Lorraine Ball.” https://www.youtube.com/watch?v=qk4uPpyKqv4
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Shape Both Human and AI Perception of Your Brand? – Kalicube Knowledge Nuggets
Lorraine Ball: One thing that you say in your bio and in the definition of your brand is that you’ve got this superhero skill to influence and reshape Google. Now, you can’t tell me everything that you do, but what’s one thing I can do to influence Google positively about my brand?
Jason Barnard: Yeah, it’s a lovely question. Number one, I would say that you can learn everything we do by going to kalicube.com K-A-L-I-C-U-B-E .com. We share everything we do. And what we do is actually fundamentally very simple. We take what exists and we focus and format what it is we’re communicating both to the audience and to the machines.
And it’s not just Google, it’s Bing, it’s ChatGPT, it’s Perplexity, it’s Apple through that website. That’s how we start this conversation with the machines and with our audience and emphasize what it is we want them to focus on. And over time, both your audience and these machines will trust that website for information about you, from you.
And if you can focus on that, you have what I would call long-term self determination. You decide who you are, what you do, which audience you serve in terms of how you communicate it to your audience. But how you communicate it to your audience through your website is also going to fundamentally change the way that these machines perceive you and represent you to the subset of their users who are your audience.
So the first step, and the most important step for self determination for your own personal brand is to build a small website for yourself with a homepage and an about page. And I’ll really quickly explain one thing. Why do I keep saying two pages? Your homepage is for your audience, for your human audience, and the about page is for the machines. It’s a factual explanation of who you are.
And the about page will also be seen by the incredibly enthusiastic people who really want to know more about you. So make sure it’s full of the facts, the information, and as you said earlier on, the credibility signals, the trust factors that you can communicate to both.
