Google has been talking about ‘from string to things’ since 2015. By that they mean they have moved away from matching the string of characters typed by their user into the search bar to the same string of characters in your content, to looking at the meaning of the words – actually understanding the ‘things’ those words represent (we call these ‘things’ entities.) In short, to bring better results, Google aims to understand the world much like a human. That is huge. :)
How close are we to seeing a noticeable effect from that? Closer, perhaps than many think. We get a clear view by looking at the entities in the Search Engine results today, and how regularly we see new presentations of them: knowledge panels, entity boxes, entity carousels, filter tabs in Image Search (and now being implemented in some blue link SERPs too)…
Jason Barnard is the CEO of Kalicube. Jason is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.
Extract from: 25+ Marketing Experts Share Genius Tips for 2019, published on Inc. December 20, 2018 (Larry Kim) Article on Inc. bringing together 25+ marketing experts on genius tips for 2019 that turned…
Published on Unboundb2b November 11, 2020 (Sumeet Anand) Introduction In the times of pandemic, business-to-business organizations have suffered immensely. But, as “living with the pandemic” becomes new norm markets and…
Published on SEMrush October 2019 SEMRush interviewed experts at BrightonSEO and asked them a simple question: “What should SEOs learn to prepare for 2020?” Here is what Jason Barnard has…
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.