Articles By

My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Everyone’s Tracking Citations and Mentions. Here’s Why That’s Not Enough.

Go to any AI visibility conference. Read any article about measuring brand presence in ChatGPT, Perplexity, or Google AI. You’ll hear the same two metrics repeated like a mantra: Citations....
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Darwinism in Search and AI: How Algorithms Judge and Choose

Part 3 of the “How AI Finds You” trilogy. This article explains how algorithms select from annotated content. Previously: DSCRI: The Five Hurdles Between Publication and Indexing (how content enters)...
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DSCRI in Search: The Five Hurdles Between Publication and Indexing

Part 1 of the “How AI Finds You” trilogy. This article explains how content enters the system. Next: The Indexing Annotation Hierarchy: How Bots Tag Without Judging explains what happens...
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The Indexing Annotation Hierarchy: How Search Bots Actually Process Your Content

By Jason Barnard, CEO of Kalicube® Part 2 of the “How AI Finds You” trilogy. Before any of this happens, your content must survive DSCRI: The Five Hurdles Between Publication...
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How Google Validates Your Content Against the Knowledge Graph Before Indexing

I coined the term “Brand SERP” in 2012, and I’ve spent the years since reverse-engineering how algorithms decide what to trust. One of the biggest misconceptions in our industry is...
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Google’s Triple Infrastructure Play: Gaia ID, Personal Intelligence, and MCP Create the Foundation for Personalized AI Agents

Three announcements from Google in late 2025 connect to form a single infrastructure. Understanding how they work together changes everything about brand visibility in the AI era. Personal Intelligence connects...
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Google Just Built the Infrastructure for AI Agents to Act. The Zero-Sum Moment Is Here.

I started in SEO in 1998 - the year Google was incorporated. For over 27 years, I’ve tracked how algorithms serve users and what brands must do to remain visible...
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Google Just Validated Ambient Research. Now Your Brand Needs to Live Inside Your Customer’s World.

By Jason Barnard In September 2025, I planted my flag: Ambient Research - where AI proactively pushes your brand to users who aren’t even searching - would become a major...
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From Darwinism in Search to Darwinism in AI: The Evolution of Evolution

Read Bernadeth Brusola’s analysis of Darwinism in Search and AI By Jason Barnard In 2019, I asked Gary Illyes from Google a question at the SMS Sydney conference: Does the...
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The Unified Algorithmic Conversion System: From Bot Crawl to Business Revenue

How AI decides whether to recommend your brand - the complete mechanical pipeline From the moment a bot discovers your content to the instant AI recommends (or ignores) your brand...
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From Teaching Children to Training AI: The Decade That Changed Digital Marketing

In 2017, I stood on stage at SEO Camp Lyon and said something that made people laugh: “Google is a child, and you need to educate it.” They’re not laughing...
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Google as a Child (2017) to AI Assistive engines as your Undtrained Sales Force (2025)

“Google is a child That Wants to Understand” (2017) This was coined when Google was the dominant player. The insight: algorithms aren’t adversaries to trick - they’re eager learners who...
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