isReferencePage
isReferencePage
Description
External web pages Google uses to validate the truthfulness of content and the existence of entities, essential for corroboration.
The isReferencePage definition
This concept, discovered through leaked documentation, refers to external web pages that Google uses to validate the truthfulness of content and the existence of the entities involved. These pages are not controlled by the entity but must match its messaging.
How Jason Barnard uses isReferencePage definition
We build corroboration by ensuring that third-party pages, like news sites and directories, reflect the same facts found on the Entity Home. These reference pages must be clear and trustworthy to reinforce the entity's credibility.
Why isReferencePage matters to digital marketers
These are the external validators Google relies on. Without them, your facts are just claims. With them, your brand becomes algorithmically trustworthy and completes the Infinite Self Confirming Loop.
Posts tagged with isReferencePage
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
A 13-Point Roadmap for Thriving in the Age of AI Search
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
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