journal of digital & social media marketing

Jason Barnard co-authored Search Marketing in the Age of AI: Understanding the Marketing Implications of Search, Assistive, and Answer Engines with Matt Artz. This academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. It emphasizes the importance of optimizing for AI-driven algorithms across multimodal content—text, image, video, and even virtual environments. The paper provides a framework centered on understanding, credibility, and deliverability, illustrated with case studies, to help marketers adapt effectively to this evolving landscape.

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