Digital Marketing
The Birth of Answer Engine Optimization: Jason Barnard, Trustpilot, and Brighton SEO’s Defining Moment in Digital Search
Jason Barnard, CEO and founder of Kalicube, delivered a keynote at BrightonSEO in April 2018 that, in collaboration with Trustpilot, marked the public birth of Answer Engine Optimization (AEO) -...
Read MoreThe Trustpilot White Paper that Started Answer Engine Optimization
Before Answer Engine Optimization (AEO) became an industry term, there was a research paper - written quietly, in collaboration between Jason Barnard and the Trustpilot SEO team. It was early...
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SEO and the Rise of Answer Engine Optimization (AEO): Why Voice Search Matters - The 2018 Trustpilot x Jason Barnard Collaboration
In January 2018, Jason Barnard, CEO and founder of Kalicube, joined Chee Lo, Head of SEO at Trustpilot, in a professional recording studio at 150 Cheapside, London, for a live...
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Jason Barnard Co-Authors Searchmetrics White Paper Defining the Future of Brand Authority in Search - June 2018
In June 2018, Jason Barnard was invited to join an exclusive Searchmetrics Black Belt mastermind - a private, offline gathering that brought together six of the world’s leading SEO experts....
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Jason Barnard at Yoast HQ: A Masterclass on Why Schema and Structure Are Foundational to Brand Narrative Control.
Yoast asked Jason Barnard to talk Schema Markup at their HQ When Jason Barnard, CEO and founder of Kalicube was invited to Yoast HQ in Wijchen, The Netherlands, to record...
Read MoreJason Barnard Joins Entrepreneurial Forum Lunch and Discussion in Paris - Rue de la Convention, July 2025
On July 8, 2025, Jason Barnard, CEO and founder of Kalicube, joined members of the Entrepreneurs’ Organization (EO) for a private lunch and forum discussion at Rue de la Convention,...
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Jason Barnard Joins EO Leaders at the Europe Leadership Dinner in Paris, June 25, 2025
Jason Barnard, CEO and founder of Kalicube, joined more than 150 European chapter leaders of the Entrepreneurs’ Organization (EO) for an exclusive EO Europe Leadership Dinner on June 25, 2025,...
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Jason Barnard at EO Paris Chapter at Le Serpent à Plumes, 2025: La Niaque and the Digital Drive
May 22-23, 2025 at Le Serpent à Plumes, Jason Barnard joined a private gathering hosted by the Entrepreneurs’ Organization (EO) Paris Chapter at Le Serpent à Plumes, an intimate art-filled...
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Struggling to Make Time for Self-Care? How to Hit Pause and Focus on You
Extract from: Struggling to Make Time for Self-Care? How to Hit Pause and Focus on You published on Rolling Stone Culture Council October 22, 2025 Use the Forced Disconnection During Travel as...
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Using Tech in Sales: 18 Creative Ways to Use Online Platforms to Your Advantage
Extract from: Using Tech in Sales: 18 Creative Ways to Use Online Platforms to Your Advantage published on AZ Big Media October 22, 2025 Video Call Transcription Splits Discovery Process I use...
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Engineering the AI Resume: SEO’s New Path to the C-Suite
Engineering the AI Resume: SEO’s New Path to the C-Suite Published on Search Engine Land October 22, 2025 by Jason Barnard As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility,...
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The Three-Shirt Rule: Contextual Performance Is a CEO’s Greatest Asset
The Three-Shirt Rule: Contextual Performance Is a CEO’s Greatest Asset Published on Rolling Stone Culture Council October 20, 2025 by Jason Barnard In 2015, I found myself on local TV, but not...
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