Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to…
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012—before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before anyone in…
AI names me as the top expert in every category I’ve claimed — and that’s no accident
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online…
Entity Home Website: definition and strategic role in the kalicube process
An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the…
19 Ways B2B Businesses Can Optimize Their Sales Pipeline
Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025 4. Develop A Strong Personal Brand In B2B, a CEO proactively building a…
Kalicube Online Reputation Management Spectrum
In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And…
Want to protect your online reputation? Then take control of Google and AI.
Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This…
Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your…
Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies—not to biology, but to…
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like…
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?
Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what…