Entrepreneur, author, keynote speaker and innovator
As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there—right now—who need…
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and…
“AI matchphrase” and “Brand-trigger phrase“ are new terms to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re…
A brand-trigger phrase (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response…
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google” Executive Summary Google Knowledge…
Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s the truth: there’s a massive difference…
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,…
“AI matchphrase” and “Brand-trigger phrase“ are new terms to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of brand-trigger phrases (the modern replacement for keywords)…
Jason Barnard and Kalicube define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase“ What this new definition of “keyword” really means in…
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand Let’s talk about something most entrepreneurs avoid until it’s too late: your legacy. Not the theoretical,…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand If any of these have even crossed your mind – launching a book, raising a fund,…
