Articles

In 2017, I stood on stage at SEO Camp Lyon and said something that made people laugh: “Google is a child, and you need to educate it.” They’re not laughing...

“Google is a child That Wants to Understand” (2017) This was coined when Google was the dominant player. The insight: algorithms aren’t adversaries to trick - they’re eager learners who...

The Evidence That Changed Everything In 2025, Laurence O’Toole of Authoritas conducted a study that fundamentally asked AI systems one simple question: Who are the top search and AI experts...

What happens when you ask AI to fact-check 27 years of methodology? The Premise In late 2024 and early 2025, I ran an experiment. Instead of telling people my frameworks...

In January 2026, Google launched the Universal Commerce Protocol - infrastructure that allows AI agents to execute purchases autonomously. No clicks. No carts. No human verification. The agent decides, the...

Extract from: How Leaders Can Tune Out the Noise to Keep Teams Focused published on Rolling Stone Culture Council January 15, 2026 New tools, shifting markets and endless “next big things” can quickly...

Here’s the truth I’ve been drilling into for 27 years: the machines that control your visibility care about what they can read. In 2026, that truth just became your competitive...

Extract from: 11 Things Brands Still Get Wrong About Authenticity (And How to Get It Right) published on Rolling Stone Culture Council January 7, 2026 In an era where consumers can spot performative...

In 2011, Google introduced a concept that changed marketing forever: the Zero Moment of Truth (ZMOT). The definition was clear: ZMOT is the critical point in the buying process when a...

From SEO to Algorithmic Education: The Roadmap for Long-Term Brand Authority Published on Search Engine Land December 11, 2025 by Jason Barnard Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence,...

Extract from: Can You Grow Without ‘Selling Out’? How to Scale While Staying True to Your Brand published on Rolling Stone Culture Council November 21, 2025 As creative businesses evolve, they must...

Is Your AI Assistant More Frustrating Than Helpful? Here’s How to Make It Truly Useful. Published on Entrepreneur November 20, 2025 by Jason Barnard If your custom GPT is a frustrating waste of...