Article written by Jason Barnard on Forbes You’re already building a personal brand – intentionally or not. Maybe you’re following a framework like Donald Miller’s StoryBrand or Simon Sinek’s The…
Of all the feedback I get on sales calls, the most common is also the most telling: “That makes total sense”. It always sounds like a sigh of relief. It’s…
Published on Entrepreneur and MSN Key Takeaways For years, I let fear, ego, and loyalty influence my biggest decisions. It felt noble. Human, even. But looking back, I can see…
In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s…
In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just…
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks….
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM…
Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your…
The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to…
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 – before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before…
When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online…
An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the…
