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My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...
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Managing the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...
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Google Business Profile: What You Need To Know

What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you...
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How Can I Get a Knowledge Panel in Google?

Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...
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Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
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Knowledge Panel in Google: Pricing

How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free!  Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...
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What Happens When You Claim a Knowledge Panel?

A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge...
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SERP Features (Rich Elements): What You Need To Know

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
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Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
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E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know

What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
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Knowledge Graph and Knowledge Panel in Google: Differentiated

What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
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Google’s Knowledge Graph: What You Need to Know

In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...
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