Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people…
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Video Boxes (Video Carousels) in SEO: What You Need To Know
In this article, you will learn more about Video Boxes (Video Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Video Boxes (Video Carousels) in…
The Importance of Rich Sitelinks in Google SEO
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google…
Sitelinks in SEO: What You Need To Know
In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition…
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped…
Image Boxes (Image Carousels) in SEO: What You Need To Know
In this article, you will learn more about Image Boxes (Image Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Image Boxes (Image Carousels)…
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
Featured Snippets in SEO: What You Need To Know
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition…
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that…
Twitter Boxes (Twitter Carousels) in SEO: What You Need To Know
In this article, you will learn more about Twitter Boxes (Twitter Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Twitter Boxes (Twitter Carousels)…