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This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…

Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention…

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the…

Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology…

Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…

In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,…

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…

Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for…