Brand SERPs: What You Need To Know
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a…
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without…
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
The simple 5 minute explanation of Artificial Intelligence and Machine Learning
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
the 3 pillars of seo – Understandability Credibility Deliverability
the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based…
Semantic HTML5 for Content Writers - The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5…
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….
the future of seo: understanding, credibility, & deliverability
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need…
Understanding and Credibility: A Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use…
Brand SERPs You Really Should Be Tracking (and Improving)
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and…