Entrepreneur, author, keynote speaker and innovator
Most business leaders underestimate just how much their personal brand impacts their success—today, tomorrow, and for the long haul. If you’re not actively managing how Google and AI understand, represent,…
Published on Forbes (Jason Barnard) If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI search tools like ChatGPT, Google Learn…
As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there—right now—who need…
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and…
“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re designed…
A brand-trigger phrase (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response…
Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s the truth: there’s a massive difference…
“Brand-trigger phrase“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrases (the modern replacement for keywords) that…
Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase“ What this new definition of “keyword” really means in…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand Let’s talk about something most entrepreneurs avoid until it’s too late: your legacy. Not the theoretical,…
Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal brand If any of these have even crossed your mind – launching a book, raising a fund,…
“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every…
