Articles By

My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

The Importance of Knowledge Panels for Brands

Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention...
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Entity Maturity in SEO

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in...
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What is a Google Knowledge Panel and how to get one

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
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An Introduction to Machine Learning in SEO/AEO

Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...
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Brand Digital Ecosystem Definition

Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around...
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Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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Comparison of SEO and SERP

In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an...
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4 Best Customer Review Websites for SEO

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...
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Definition of Leapfrogging in SEO

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...
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Organization Schema Markup: Step-by-Step Guide for Companies

Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for...
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