Entrepreneur, author, keynote speaker and innovator
If you’re a business leader, investor, speaker, consultant or entrepreneur building your reputation—this question is more urgent than it sounds. And the consequences are more expensive than you think. Let’s…
Phase 1: Understandability (Months 1–3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and…
The hidden cost of doing nothing: why entrepreneurs must optimize their personal brand for bottom-of-funnel decision-makers Follow-up to The 3 big reasons why every entrepreneur must optimize their digital personal…
In today’s AI-driven, hyper-competitive digital landscape, your personal brand isn’t a vanity project – it’s a strategic business asset. Whether you’re building a business empire, planning your next career move,…
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape…
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far…
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in…
Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it…
Published on Entrepreneur (Jason Barnard) Successfully managing a personal/company brand (how its seen and presented by big-tech search algorithms) is doable even by small operations, via a few critical moves….
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will…
Published on Search Engine Land (Jason Barnard) Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions. The perfect…
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has…
