Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far…
Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in…
Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it…
Published on Entrepreneur (Jason Barnard) Successfully managing a personal/company brand (how its seen and presented by big-tech search algorithms) is doable even by small operations, via a few critical moves….
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will…
Published on Search Engine Land (Jason Barnard) Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions. The perfect…
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has…
Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge…
Published on Forbes (Jason Barnard) If you have a popular name, dominating search results for it can be challenging. And it can be equally frustrating for potential clients who can’t find…
Published on Forbes (Jason Barnard) If you want to manage and improve your personal brand online, then you need a website. But first, you need a domain name. A domain name…
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will…
Published on Forbes (Jason Barnard) When you Google your name, do the search results truly reflect who you are? Are they a fair representation of your personal brand, or are…
