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Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has…

Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge…

Published on Forbes (Jason Barnard) If you have a popular name, dominating search results for it can be challenging. And it can be equally frustrating for potential clients who can’t find…

Published on Forbes (Jason Barnard) If you want to manage and improve your personal brand online, then you need a website. But first, you need a domain name. A domain name…

Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will…

Published on Forbes (Jason Barnard) When you Google your name, do the search results truly reflect who you are? Are they a fair representation of your personal brand, or are…

Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines….

Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released…

Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been…

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand…