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Jason BARNARD

Jason BARNARD

Entrepreneur, keynote speaker and CEO of Kalicube

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Jason BARNARD
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Articles By

Featured Image for Modern SEO: Packaging Your Brand and Marketing for Google
Articles By

Modern SEO: Packaging Your Brand and Marketing for Google

Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines….

Featured image of "How to Build a Productive, Happy Team to Scale Your Agency"
Articles By

How to Build a Productive, Happy Team to Scale Your Agency

Published on QuickMail (Jason Barnard) My name is Jason Barnard, and I am a serial entrepreneur and CEO. Over the last 3 decades, I have built three robust, lean, and…

Featured Image for Digging deeper into the E-E-A-T Knowledge Graph 2023 update
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Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released…

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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been…

Featured image of "10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy"
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10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand…

Kalicube and Wordlift
Articles By

Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership

Kalicube® has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the…

Articles By

Google Is Now a Semantic Search Engine. What Does It Mean?

Published on Wordlift (Jason Barnard) Since 2010, Google has started a process of semantic transformation. After acquiring Metaweb (an innovative startup) and founding, together with other search engines, Schema.org, Google has finally turned…

Google Brand SERPs: Why You Must Dominate People Also Ask
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Google Brand SERPs: Why You Must Dominate People Also Ask

Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an…

Featured Image for How Google Universal Search Ranking Works – Darwinism In Search
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How Google Universal Search Ranking Works - Darwinism In Search

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google….

Google’s Podcast Knowledge Panel Update: Your Questions Answered
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Google’s Podcast Knowledge Panel Update: Your Questions Answered

Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast…

Thumbnail: Darwinism In Search Revisited And Extended
Articles By

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays…

Thumbnail: 3 Ways to Get You More Traffic and Boost Brand SERP
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3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially?  Search engine optimization (SEO) is all about playing the long game. Getting results can take time…

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