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My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Featured image for Understanding and Credibility: A Simple Approach to AEO

Understanding and Credibility: A Simple Approach to AEO

Understanding and Credibility: A Simple Approach to AEO Published on SEMrush March 22, 2018 by Jason Barnard In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine...
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Featured image for Advanced Techniques to Be the Featured Snippet: Position 0 - A Guide

Advanced Techniques to Be the Featured Snippet: Position 0 - A Guide

Advanced Techniques to Be the Featured Snippet: Position 0 - A Guide Published on SEMrush January 18, 2018 by Jason Barnard Featured Snippets, Answer Boxes or Position 0… whatever one chooses...
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Featured image for Semantic HTML5 for Content Writers — the Essential Guide

Semantic HTML5 for Content Writers - The Essential Guide

Semantic HTML5 for Content Writers - The Essential Guide Published on SEMrush November 01, 2017 by Jason Barnard Google and Bing love semantic HTML5, so it is great for SEO! This article...
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Introduction to Schema Markup

Introduction to Schema Markup Published on Medium June 09, 2017 by Jason Barnard Schema Structured Markup. What is it? It is machine-readable information in the HTML code of the page...
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Featured image for The 6 Key Points of a Profitable Google Shopping Campaign

The 6 Key Points of a Profitable Google Shopping Campaign

The 6 Key Points of a Profitable Google Shopping Campaign Published on E-Commerce Nation June 05, 2017 by Jason Barnard In this article, I will address the issue of successfully...
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Featured image for 3 Long-Term SEO Strategies You Can Implement Today

3 Long-Term SEO Strategies You Can Implement Today

3 Long-Term SEO Strategies You Can Implement Today Published on E-Commerce Nation May 02, 2017 by Jason Barnard In this mini guide I will present one simple DIY strategy for...
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