What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the…
Tracking Google Knowledge Graph Algorithm Updates & Volatility
Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like…
How Schema Markup Helps Your SEO & AEO Strategies In the Short, Mid And Long Term
Published on Swydo January 14, 2019 (Jason Barnard) One of the most powerful ways to optimize your site and boost your search engine results is also one of the least…
Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you…
Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand…
How Google Search Ranking Works – Darwinism in Search
Published on SearchEngineJournal May 19, 2019 (Jason Barnard) Here’s what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking…
Improving brand reputation using Google Knowledge Panel
Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like…
What Should your Brand SERP look like?
Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an…
![What Is SEO? A Beginner’s Guide to Search Engine Optimization [2021 Edition]](https://jasonbarnard.com/wp-content/uploads/2021/03/What-Is-SEO-A-Beginners-Guide-to-Search-Engine-Optimization-2021-Edition.png.webp)
Beginners Guide to Search Engine Optimization
Originally published on SEMrush December 23, 2020 This article gives an overview of what SEO is, why it is important, how Google functions, and provides you with a guide to…
The Expansion of People Also Ask in the Search Results
Published on Search Engine Journal December 14, 2020 (Jason Barnard) In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to…
Organization Schema Markup: Step-by-Step Guide for Companies
Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for…
The Future of SEO: Understanding, Credibility, & Deliverability
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need…