Entrepreneur, award-winning innovator and CEO of Kalicube
My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:
I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.
This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)….
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of…
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now…
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process™. The Kalicube Process is a…
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a…
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of…
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…